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Real estate agents have different levels of knowledge and experience.  They play a pivotal role in the home buying and selling process.  Hence, it is very important to learn how to
find a top notch agent, and later work effectively with the professional you have hired.
Who Is Who In Real Estate
  Realtors  are  the  most  experienced  and  knowledgeable                professionals  among  real  estate  agents     Agents

The real estate industry is highly regulated by provincial governments which set strict bonding, education and performance standards.  An agent (sales associate) is
a licensed real estate trade professional contracted by
a broker.
   Brokers

A broker's licence requires more qualifications, beyond those of an agent.  Every real estate office must have
a broker to ensure that its agents adhere to the requirements of the Real Estate Act and that they have appropriate support with any difficulties they can't manage.
   Realtors

Only brokers and real estate agents who are members of the Canadian Real Estate Association can use this title.  Membership is acquired through further training and licensing, and realtors must strictly comply with the Association's Code of Ethics designed to protect the public.
   Seller's Agents

Agents representing sellers must take every action to obtain the highest price and the best conditions of sale.  They owe full loyalty to the seller.  Buyers should not expect any tips from the seller's agent to get a better deal at the expense of the seller.  The selling agent however, has a legal obligation to inform the buyer of any problems with the house being sold.
   Buyer's Agents

An agent buying a house on your behalf owes a fiduciary duty to you.  Although your agent gets paid out
of the seller's agent commission (usually 50/50 split), he or she has a legal obligation to negotiate for you the best deal possible.

Buying agents have to put the buyer's interest ahead of their own, even if it means a lower commission. In order to protect home buyers most Canadian provinces implemented Buyer Agency Agreements which must clarify if an agent is working solely for the buyer.
   Dual Agency

Sometimes both the buyer and seller will have the same agent, or they will have different agents working for the same broker.  This situation is called dual agency and you will be asked to accept it in writing. You should be aware that the agent's loyalty to one party may be in conflict with the duty owed to you.
Why to Hire an Agent
   Guidance   Real  estate  agent  should  be  your  most  important  
                   ally  in  home  buying  and  selling
What to buy and where to look for a house? Should you buy or sell first?  How to price a house for sale?  These are just few examples of many critical issues your agent can help you with. He or she will work for you and guide you through the whole process to protect you from making costly mistakes.
   Paperwork    Preparing the House for Sale
Real estate transactions require a great deal of documents.  Mishandled paperwork can cost you lots of money, wasted time and frustration.  You need a professional to help you arrange a flow of all documents on time and in proper order. Good agents know how to present the house at its best, and they can tell you what small changes or improvements can be made before you let your buyers in.
   MLS Listing    Marketing and Advertising
Agents have access to MLS  -  the most popular real estate resource.  When selling or buying your agent can use the MLS, where most of available properties on the market are listed. Aside from MLS listing you can have your house advertised by your agent in local newspapers, broker's website or through professional contacts.
   Open House    Negotiations
Seller's agent will take care of an open house,
so other agents or buyers can see the house and ask questions.  When buying, you can count on your agent to find open house events you might be interested in.
Fine negotiation skills define seasoned real estate agents.  They can make a difference when everything is negotiable.  If you recruit a good agent you should be able to get the most and the best out of the deal.
   Transaction Quality    Coordination
The ultimate decision on all aspects of the deal will be yours.  However, your agent can advise you on transaction merits according to his/her knowledge of the market and industry standards. There are many parties involved in real estate transactions - sellers, buyers, lenders, appraisers, inspectors, lawyers and insurance providers.

A good agent, like a good manager will stay on the top of the whole process to ensure efficient and timely closing.
   Referrals
One more benefit of having an agent is that you can ask for a referral for different services.  Agents are industry insiders and usually can recommend other good real estate professionals they had positive experience with.

It's always a good idea to comparison shop before deciding who will work for you.  Ask your agent for a list of professionals instead of one reference.  Then you can arrange to meet two or three of them and make your own choice.
How to Hire an Agent
Most of real estate agents are honest and hard working professionals who sell and buy homes for their clients without incidents.  If you do your homework and follow the rules most likely you will end up working with a good agent.
Ask your family members, friends or co-workers if they can recommend an agent who earned their trust, and they liked working with. Search for an agent who primarily works in the area you want to move in.  Many homes for sale are not publicized and an agent with established professional network can be very helpful.
Consider established real estate companies instead of small unaffiliated brokerages.
The largest and most reputable agencies are Royal LePage, RE/MAX and Coldwell Banker.
Give your preference to brokers and realtors since they are the most experienced and knowledgeable real estate professionals.
Choose someone who is working full-time, and is available after business hours.  Part time agents may have other commitments or less business connections. When you find some agents, arrange a meeting to ask questions.  See how you two can get along, and how responsive the agent is to your needs and concerns.
Once you provide a detailed list of your buying criteria make sure it is final.  Don't waste your agent's time by changing your mind after you have seen a couple of homes.
When you are unhappy with your agent, ask the agent's broker for help to resolve existing problems.  If they still persist the broker can designate another agent from the same office to work with you.  Should you decide to hire someone working for another broker you may have to wait until the listing contract expires.  If your agent has exclusive rights to sell you owe the commission to that agent when your house gets sold within specified time.
 How to work with a real
 estate agent ?

The bottom line is that agents' incomes depend on the total volume of sales, and there's no guarantee that all agents have their clients' best interest at heart.

You can protect yourself by following these tips :

 Do not allow high pressure   tactics to make immediate   decisions.

 Never tell anyone that you   are desperate to sell or buy   quickly.

 Stick to the appraisal value   if you are pushed to lower   the price of your home.

 Disregard buying suggestions   at the price level higher than   your limit.

 Verify prices if you are told   that all homes in the area   cost more than you are   willing to pay.

 When buying a home, get   own lawyer and inspector to   avoid agent's affiliations with   'sale facilitators'.

 Check out for a better deal   when you were referred to a   lender since your agent may   collect a finder's fee.

 Don't accept verbal promises.   Have everything you want in   writing.

 Ensure you understand your   contract with the agent's   broker before you sign it.

 Don't sign a listing contract   longer than for 90 days.  A   long term agreement will tie   you up if your relationship   with an agent turns bad.

 What questions to ask ?

If you sell in a slow market   ask how your home will be   marketed.  Look for signs of   a well defined and dynamic   strategy which goes beyond   listing with MLS and waiting   for things to happen.

Test how much agents can   lower the commission.  It is   not written in stone and you   can negotiate, starting from   the number they give you.

Check if they can offer some   incentive to buyers' agents.   Additional 0.5% or more can   make a difference when you   need to sell quickly.

Find out how accessible an   agent is during a whole day   to make sure you can make   a quick phone call if needed.

Inquire about the number of   properties bought and sold,   and agent's ranking within an   office.  They are objective   performance indicators.

Ask for information about   recently sold homes in their   area.  You can learn more   about local markets when   you know the difference   between listing and selling   prices.

Clarify your agent's role -   buyer's or seller's agency vs.   dual agency.
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